Person sitting on a chair in an outdoor corridor with textured walls, wearing a black and yellow jacket and matching sneakers, with a small round table nearby.

Shalar J Felder Jr.

I’m Shalar, the founder and owner of NIGHTLINE PERFORMANCE and NIGHTLINE PERFORMANCE GFO Group. My journey started on James Island, South Carolina—a place that shaped who I am today. Growing up surrounded by the beauty of the Lowcountry, I learned the value of community, hard work, and perseverance. But it wasn’t until I found my passion for cars that my true entrepreneurial spirit was ignited.

As a kid, I spent countless hours playing games like Midnight Club and Need for Speed. The fast-paced action, the customization, and the thrill of high-performance cars completely captivated me. I knew from then on that I wanted to be part of that world. The love for all things car-related became the driving force behind my dream of building something bigger.

Before launching NIGHTLINE PERFORMANCE, I ventured into multiple businesses, each of them teaching me invaluable lessons. While not all of them were huge successes, they gave me the experience to build a solid foundation for what would come next. I learned how to navigate challenges, structure a business, and understand what it takes to truly create something that would stand the test of time. These lessons laid the groundwork for NIGHTLINE PERFORMANCE, where I could finally channel my passion into a business that brought my love for high-performance cars to life.

NIGHTLINE PERFORMANCE wasn’t just born out of a love for cars; it was born from the desire to help others unlock their full potential—whether that’s on the road or in business. At the heart of my company is a set of core values that guide everything we do: passion, innovation, and dedication. These values drive us to provide the best solutions for our clients, always pushing the boundaries of what’s possible, and ensuring that every project we take on is done with care and precision.

With NIGHTLINE PERFORMANCE GFO Group, I expanded our vision even further—creating tailored strategies and solutions to help businesses and individuals elevate their performance. My goal has always been to help others reach their highest potential, and I’m proud to say that we’ve built a team and a brand that shares that same vision.

Looking ahead, I’m excited about the future of NIGHTLINE PERFORMANCE. We’ve only just begun, and I know the impact we’re going to make will be monumental. For me, it’s not just about cars; it’s about creating something that drives excellence, passion, and results. And we’re just getting started.